This was a book, by Andrew Clements, I read when I was in 3rd grade. It was a long time ago, but it does talk about memes in away.

The book is a story, about one kid to sets off on a quest to get the pen, called “frindle.” He literally tries to rename a pen, and his third-grade teacher is against it. The story goes in to how this kid was able to push the new name into existence much like a meme.