All occult guys do is tell people to read a bunch of books, and that has little to do with memetic warfare.

These books lay the foundation for the entire idea of metaphysical correspondence and invocation of theurgic god forms. There would be no “chaos magic” without these texts, or “meme magic”, or any other related idea.

Let me give you a super simplified digest of things I picked up from ‘occult’ (hidden) teachings. Overly simplified I might say.

For a tree to reach the heavens, its roots must lie in hell. The division between psychology, economy, religion, philosophy, mythology, and everything else is an artifice. It’s all one and at earlier times was understood as such. That which is without doubt may be considered fact, nothing else can be held as such. It works better if it’s unknown to the target unless it’s placebo, then if it was going to work it works anyways. The easiest way to convince someone to your idea is have them figure it out themselves, give them a starting point but obscure the destination. Darkness has unintended consequences, inevitably detrimental. Light has obvious consequences, but unintentional benefits. The void is a mirror, your sight contains light all its own. Look closely. It is the fate of man to die, it is his destiny to live. Willpower comes from sacrifice of comfort; true power comes from finding comfort in sacrifice. Inaction is far more effective than most actions, for it is a perfect act with no effort. The more forceful the idea, the less likely it is to thrive, for it is missing a fire of creation and outs itself thusly. To be able to entertain ideas without being affected by them, that is philosophy. Don’t take anything literally unless it happened in the last thousand years. Anything. To be at peace is to have control, to have control is to let go of all worldliness, to let go is to own one’s soul, to own one’s soul you have to tell her to shut the fuck up. There is a stage beyond wizard’ There are three kinds of people. People of the times, people struggling against the times, and people outside of the times. The ones outside we usually know in a flash, from Elvis to Cyrus, Hitler to Bill Murray. Identities whose presence taps into something inherent in all of humanity. Tarot and other oracular arts aren’t about predicting the future, it’s ordering the images one produces in experiencing events. To become adept at the patterns they fall in is to be adept at guessing social occurrences. Nowadays the best oracles bet you’ll divorce the guy and have a sixty percent success rate. It isn’t fake, its origin is merely unconscious rather than divine arcane. It all falls to whether you will it consistently or not. The sky and the cosmos are one. Most people only see blue when they envision everything upwards. There are things beyond our recognition, understanding, and comprehension. A vast swathe of known and unknowns. They are still, however, accountable, and predictable, and subject to appreciation.

You don’t even need to read the works. Just understand the concepts.

There is a difference, as far as I have experienced. The occult doesn’t deal in any one subject. There is no ‘occult’ science, ‘occult’ philosophy, etc. It treats it as one subject. Where a philosophy course will take you through the history of a subject, occult teaching is about experiencing the subject. Mythology, ritual, basic meanings are used in the learning process. There is no fluff to fill out the pages, everything is put in to mold the ideas you are receiving. A philosophy course is like a Burger King Whopper with a medium soda. It sustains, possibly harms, but you’re full. The occult stuff is pemmican and hardtack with coffee. It leaves you hungry for more, with the drive to find it. All this hermetic nonsense is soul food for those about to endure a world the more esoteric and flowery philosophies abhor. The kind of world where one doesn’t bother arguing at a sophist, so much as slitting his throat, or hanging him out of grim necessity. While the result appears much the same, the occult has its roots in hard fought wisdom. Philosophy has its roots in idle intellect. When a storm blows you can be sure as hell the bush in the boulders will outlast the tree in the field. I suppose stoicism is the middle ground between the two

Where a philosophy course will take you through the history of a subject, occult teaching is about experiencing the subject. I haven’t argued that a philosophy course is particularly useful either. When it comes to why I pushed wizards and meme magic, it’s not got much to do with the occult, but more with everyday people needing our own words suited to our needs, rather than use words that are meant to give academics a monopoly on interpretation. This will not be a problem, since it simplifies expressing ideas when you have words for them, but as our vocabulary separates from academese. This way of describing reality will become partly incommensurable with theirs, and that means they have a problem explaining to the others, what we do and what we want, without using vocabulary to do it. It’s that a meme spread and that anons like it enough to spin further on it, that is the main reason meme magic work, since  he focus alone will create confirmation bias, while formulating an idea and getting it talked about. This is the first step towards realization. A philosophy course is like a Burger King Whopper with a medium soda. It sustains, possibly harms, but you’re full. The occult stuff is pemmican and hardtack with coffee. It leaves you hungry for more, with the drive to find it.

It’s perhaps obvious now that using memes (& image macros) to shame the enemies and win converts, was needed for a no platformed message like ours to build enough momentum to break into the main stream, but it was very hard to get enough anons to understand it, before they could see the meme magic developing in front of them, when anons started to hit back at the enemy with crude humor and simple truths.

It’s not just that I have anything against the occultists, if they rather than using parables to how great it is, could just explain the basics so anons could start working on it, without having to read all sorts of books first. Anons did not need to be Plato scholars to evolve these two varieties, as the cave allegory is a fitting image to how the blue-pilled think the media reflect the outside world.


There is a lot of confusion on how the occult could learn from science, and most of it is a lie. Absolute garbage that turns “the universe can actually be described better in this apparently counter-intuitive way” in “10 REASONS WHY REALITY DON’T REAL! MAJIK!”. I’ll try to do it right and, most of all, share the useful bits of the scientific mindset that I apply in my magical practice.

So, how does stuff work? I will use the simplest interpretation, Copenhagen, and introduce our actors. Enter the quantum state. The universe is in a certain state. This state is 100% determined and very much real, and it evolves trough time in a perfectly predictable way. There’s a catch: the state of a quantum system (eg: the universe) doesn’t tell you what you will observe, it tells you how likely every possible observation is. You still have a deterministic reality, but that determinism is not where you intuitively would expect it to be. Since something being somewhere is all about your possibility of interaction with said object, the electron around the atom actually is all over the orbital, electrons in a solid piece of metal are actually all over the solid holding it together, electrons in a covalent bond hold it together because they actually are around both atoms.

Enter the observables. These are specific aspects of reality we observe. When they are observed, the state changes to a different state where the result we got had 100% possibility of occurring. I am quite confident this is not where the magic happens. After this, the system continues to evolve from that point and that probability starts spreading around again. Each and every interaction in the whole wide universe is a matter of observables and so an act of observation, and there is no reason why this should not apply to magic. Since these interactions happen all the time, they act on reality by making it look more deterministic also on the superficial level.

What we need to add to talk about magic is form, or shape. Morphed form is what we distinguish. That wave function has no specificity. It’s the wave function of the universe, connecting every aspect of it and changing with every observation. However, we do recognize objects. We live in a divided reality. To be more correct, that’s what it is to our minds. Objects, people, phenomena of all sorts, every-thing we have a name for has a form. In that great sea of observables, we draw lines and give names. These are in a sense illusion, but only as much as we are illusions ourselves. In the same way we recognize chairs and people we use similar mechanisms to recognize other phenomena, which may or may not be self-aware: gods, anomalies, and so on.

Magic is all about manifesting the shapes you want, and of course there is more than one state for one shape you can imagine. If you want to cast a spell to find a lemon, there are countless lemons to choose from and countless ways you could find one, and in different conditions. Enter Boltzmann. The lemon is a macrostate. Every possible way that lemon might be made is a microstate. You want a determined macrostate. There are many different microstates that would get you there or that would already satisfy your conditions. If you looked ahead in time you would see many stories that lead, there with a certain probability. Sometimes they all converge on the same event, other times they branch a lot. In all this, when looking through time, you would find that certain events are close to inevitable and quite determined, other events are more open to shaping, less determined. As a rule of thumb, it is usually easier to cause change in a more distant future.

Enter Magic or Heka.

Applying Magic corresponds to operating behind the scenes. The most basic operation is about gripping with some aspects of reality and moving them, shaping them, so that what you intend to see would manifest. For a split second you can suspend reality’s coherence and manipulate the current state of the universe (which might well be the only one that exists) so that it will arrive coherently at the desired state. Divination is when you shape a certain support to represent some information (your perception alone, or a deck of cards, or runes, or bones and trinkets). Evocation is a mix of divination and enchantment to contact a more or less conscious form, or to interact with an aspect of reality by personifying it. Keep in mind that entities of all sorts see reality in a very different ways than we do. Some might initiate communication themselves and manifest by altering all sorts of supports, your perception being an all-time favorite. Note: it is not known if there are things that are truly impossible, and unfortunately, we have no way to know. Is it just about how much power you can wield, or are there configurations of the universe that are, strictly forbidden? Are there hard constraints, like the conservation of energy, or is it just about bigger changes requiring more power? I can’t answer these questions as of now, but I will reiterate Crowley’s advice to never assume impossibility. You only know what is possible based on experience after all.

A special mention goes to the shaping of the human mind (which is in some small degree constantly happening, and when properly applied is the difference between automatism and will) and that of your non-physical substance, which I believe has some factual existence beyond the symbolic. Some would disagree. However, in every moment you apply a bit of this power, which the Egyptians called Heka, to your perception. As you take a collection of observables and start treating it in a certain way, a small degree of active belief will kick in and start shaping it even if you have no magical training at all. In this way some ideas are born and some gain power. This is a most important principle in Meme Magic. Do not forget, however, that out there are other things that no human ever made. Some became conscious as you did at some point in route from embryo to internet memer, others come from outside of this universe and are very much something else. Should you see one of them you will know. Some are friendly, some are not. In fact, most of them are not, exactly as most animals are not your friends in a jungle, at best they would rather ignore you, few would be curious, many would be dangerous.

Heka can command the gods themselves, Heka, magic, is about using the same power that constantly make reality real to your own advantage. If this wall of text is to your liking let me know and I will follow up with practice. I would like to eventually develop this further and turn this into a book, first in my native language the English, so all criticism is welcome. I’m not sure how clear this is.

Wizards see this as an occasion to pass on their knowledge. Meme magic is powerful, but among the tools at your disposal it’s simply one of them. There are others.

Mind and memes

To understand memes, we need to see how this works from the inside. While the “all is one” new age theory is technically true, it’s only true in the same sense that we do not exist and we are just drops of water in the ocean, but for every practical purpose we do make distinctions based on how our minds work. One particularly important distinction is personification: our intelligence evolved to handle other humans, so we have important parts of our brains that work by personifying things. Without knowing about any of this you might have been thinking what a certain machine wanted to start functioning again, for example. Since always humans have interpreted natural phenomena and entities of all sorts as humanoid creatures, which is why 4chan and frog characters are more effective than using the verbatim of dark humor genome or the idea of “absence of light” as a thing in itself.

So, you label and distinguish different items. However, you are not unique. Other people do the same, we end up recognizing remarkably similar items (when this is more difficult, like in this very subject, it becomes occult, hidden). Another thing we are equipped for is communicating those items and about those items. If you do not know the name for something, and at some point, learn it, you are likely going to start using that name. This is how you learned to talk, a fundamental mechanism of how we work.

The item is out there (even those internal items, like “fear”, are not the one who observes them). Your internal characterization of said item is the internal meme. What you can communicate, how you express it, is the external meme. “Feel the bern”, the string of letters, is an external meme. Sanders’ mememancers tried to use it for their cause, but the internal meme correlated with it changed from what was intended. The evolution of “feels good man” into sad frog and eventually pepe is different on the other hand, because there were big or subtle changes in the external meme every time it changed. Never forget about this dual nature of memes.

Two important things about memes: memes need an item to grip on, memes are NOT just referencing to the item.

Memes need an item: it can simply be an emotional response or something so nonsensical it’s fun, but there must be something in there of at least one between emotional or practical value. This is where the energy of the meme comes from. If it’s just a way to redefine something, it will only work if it is an actual improvement over what people already use. As when calculus was introduced in science. Since these breakthroughs are not common, what most memes tap on is emotional response. Pepe tapped on the underground emotions brewing in the disenfranchised youth, from empty satisfaction to frustration and sadness, and then beyond that the smugness of those who have no stakes at all in that society, that point where shits stop being given. Leftist memes tap on their need to signal social status and their disdain for the things they claim to care for.

Memes are more than the item: memes carry the point of view and reaction to the item. When you hear “we wuz kangs n’ shiet” you’re not just remembering that some black people falsely believe this idea about history, the emotional aspect of the memes influences the way you think about it. It is implying that is something to make fun of. Think bigger: Christianity isn’t just a description of the spiritual and the mystical, accounting for the same experiences every other culture stumbled upon. Christianity also carries strong notes of sacrifice and self-immolation, but also divine justice and righteous fury.

What makes meme magic work?

Basically, two things. I already mentioned the little grain of belief we constantly apply to our perception. Now, this is effective in two ways: one is that it changes how you think. Internal memes are what makes up our thoughts. A new meme will change the way you think, just consider how after visiting a post about social engineering so much entertainment you see around you stinks of media influence. Before there might have been something a little bit off, but now you have names and images for it. In fact, most of your thoughts are simply memes triggering each other by relationships of correlation, something I might get into later on to teach you how to notice this (and become somewhat liberated). When memes are accepted and internalized, they can radically change how people think in the most materialistic sense, and the fact that this kind of magic exploits very materialistic modes of operation is what makes it reliable.

Then there is the second form of influence, which is that little grain of will we put into our beliefs at every moment, passively. This is how a lot of shitposting downed a plane. Memes contain certain forms, those tiny bits of will and can add up to a lot of power that will attempt to manifest those forms. Usual rules of magic still apply act without lust of results (or, do it for the lulz), and no negative statements. Keep in mind that the forms that manifest are the ones that get the actual belief poured into, not their assumed moral. If you meme for an unwinnable fight you will get an epic defeat. Meme for your actual objectives and nothing less.

So, what makes a meme effective: emotional power, usefulness in highlighting a new concept or one that was already there but unnoticed, even redefining something old in a new way that carries more emotional value. Even just humor or entertainment, which are in fact the most effective ways of all. What makes that meme useful depends on the state of reality it is promoting and the thought patterns it causes. Don’t be overt with this, it’s more important to get the tone, style, and aesthetic right, rather than shove in a big cheesy flag of whatever you want to promote (where it doesn’t work in context). Best case scenario: a funny meme with implications too subtle to be noticed right away.